Situation
Like much of the insurance industry, Advisors had a brand that felt dated, cautious, and visually interchangeable with its competitors. They wanted to move away from the expected corporate look and create something that felt more approachable and forward-thinking.

Strategy
The goal was to bring warmth, optimism, and clarity into the brand without losing credibility. We centered the work around the idea behind their new tagline, “Live More, Risk Less,” creating an identity that felt less focused on stress and more focused on helping people enjoy life with confidence.

Implementation
We refreshed the existing logo, expanded the color palette, and introduced a brighter, more modern visual system with a tech-forward feel. The updated identity used cleaner typography, more energetic visuals, and messaging that felt human instead of overly corporate.

Outcome
The rebrand helped Advisors stand apart in a category where most competitors still looked overly traditional and impersonal. The new identity created a more optimistic and approachable experience that better reflected how the company wanted clients to feel when interacting with the brand.